You seem to be switching back and forth from obverse and reverse. On the obverse the letters are raised, and on the reverse they are incuse. Without a lighting reference, it is hard to tell which is which. Try this:
Post up a full pic of the obverse, then any close-ups of the obverse of areas of interest. THEN, post up the reverse, then again, any areas of interest. This will keep the images separate and easier to troubleshoot.
You see, doubling presents itself differently depending of whether it is an incuse or raised device.