Quote:
Unless marketing abandons the .99 and 9/10 scam to make you believe something is cheaper than it actually appears, there will always be the need for the lowly cent.
From a country where they got rid of 1c and 2c pieces back in 1991: it doesn't stop them using the old "99 cent" trick.
- Supermarkets, major retailers and petrol stations keep doing it as usual, and apply the necessary rounding (only for cash payments, electronic payments are still exact to the cent) at the register. And yeah, rounding rules means that you pay $200.00 for a $199.99 coffee machine.
- For stores like fast food and corner stores where only one or two discrete items are likely to be purchased and cash payments are more common, they pull their prices down to the nearest .95, rather than .99. The 4 cents loss in income is better than the loss of business caused by the perceived price increase of raising the price to the next 1.00.
Don't say "infinitely" when you mean "very"; otherwise, you'll have no word left when you want to talk about something really infinite. - C. S. Lewis