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New Littleton Catalog

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Author Previous TopicReplies: 11 / Views: 990Next Topic  
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allnewsanchor's Avatar
United States
58 Posts
 Posted 08/09/2024  7:55 pm Show Profile   Bookmark this topic Add allnewsanchor to your friends list Get a Link to this Message Number of Subscribers
May I preface by saying I may be new to the CCF and I only recently renewed my interest in numismatics, but I hardly just fell off the turnip truck. In fact, 10 of my 31 years in journalism were spent as a consumer reporter where, among other things, I called out coin and paper money scams and come-ons.

I know you vets of the CCF have your opinions of Littleton. If I had a Silver Eagle for every time I've seen the description "overpriced," I could retire. Oh. Wait. I already am.

So their new catalog came last week and, with the above in mind, I decided to randomly open to a page and take a gander. Saw a 1/4 page ad for a '23 Peace $ in 60 listed at $127... but you get an absolutely fabulous holder they no doubt paid maybe 2 bucks for. I then checked the new issues of CoinWorld and Numismatic News for FMV. Thirty-three dollars. I tried to upload a photo of the ad, but I couldn't get the image under 300KB. Sorry. It's on page 79 for those who have the catalog.

I know their marketing is aimed at folks who know little to nothing about coins; folks who see something "pretty" they can buy for a beloved family member or themselves.

Clearly, they've been in biz for a very long time, so they must have their strategies. But am I missing something here? Please edumacate me!
Pillar of the Community
ratman4762's Avatar
United States
2520 Posts
 Posted 08/09/2024  8:16 pm  Show Profile   Bookmark this reply Add ratman4762 to your friends list Get a Link to this Reply

Quote:
I know their marketing is aimed at folks who know little to nothing about coins; folks who see something "pretty" they can buy for a beloved family member or themselves. Clearly, they've been in biz for a very long time, so they must have their strategies. But am I missing something here? Please edumacate me!
Clearly you are "self edumacated" as you summed it up pretty well! IMHO
Edited by ratman4762
08/10/2024 01:30 am
Bedrock of the Community
Coinfrog's Avatar
United States
94367 Posts
 Posted 08/09/2024  9:47 pm  Show Profile   Bookmark this reply Add Coinfrog to your friends list Get a Link to this Reply
Littleton is a retail company that sells a lot of junk and overpriced coins to uneducated people they're trying to lure into the hobby. Beware.
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Dearborn's Avatar
United States
95018 Posts
Bedrock of the Community
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HondoB's Avatar
United States
25004 Posts
 Posted 08/10/2024  12:36 am  Show Profile   Bookmark this reply Add HondoB to your friends list Get a Link to this Reply
I've seen their ads on fliers in the Wednesday junk mail bundle. I'll take a look at it next week.
Inordinately fascinated by bits of metal with strange markings and figures
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John1's Avatar
United States
56855 Posts
 Posted 08/10/2024  04:48 am  Show Profile   Bookmark this reply Add John1 to your friends list Get a Link to this Reply

Quote:
But am I missing something here?

You are not missing anything, you put it in a nutshell. I am surprised that Littleton does not flood AARP material/literature with ads
John1
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Dearborn's Avatar
United States
95018 Posts
Bedrock of the Community
Coinfrog's Avatar
United States
94367 Posts
 Posted 08/11/2024  8:17 pm  Show Profile   Bookmark this reply Add Coinfrog to your friends list Get a Link to this Reply
The Sundman family (Littleton) has been ripping off uninformed people for more than 60 years.

Interested in gold-plated worn Buffalo nickels, over-priced War Nickel sets, new counter-stamped cents, teaser ads for junk? Try Littleton.
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John1's Avatar
United States
56855 Posts
 Posted 08/12/2024  04:15 am  Show Profile   Bookmark this reply Add John1 to your friends list Get a Link to this Reply
Doh! (quote from Homer Simpson)
John1
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jbuck's Avatar
United States
187702 Posts
 Posted 08/12/2024  10:23 am  Show Profile   Bookmark this reply Add jbuck to your friends list Get a Link to this Reply
I cannot recommend them today, but it would be dishonest if I did not admit enjoying their approval service in the early 1980s. It allowed me to fill my Whitman folder holes at a steady and affordable pace (I was a kid with an allowance).

Cancelling their approval service was known to be impossible. I managed to end it when we moved several states away.
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John1's Avatar
United States
56855 Posts
 Posted 08/12/2024  10:46 am  Show Profile   Bookmark this reply Add John1 to your friends list Get a Link to this Reply
I was a member as a kid, but I had no allowance, I had to earn my pocket money working for my father and mowing lawns/shoveling snow etc in the neiborhood.
John1
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jbuck's Avatar
United States
187702 Posts
 Posted 08/12/2024  11:41 am  Show Profile   Bookmark this reply Add jbuck to your friends list Get a Link to this Reply

Quote:
I had to earn my pocket money working for my father and mowing lawns/shoveling snow etc in the neiborhood.
Well, yeah, allowances were not gratis! I had to do my chores to get that weekly lucre!
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