The 90% figure is a bit misleading due to the construction of a clad coin. You have three layers- the outer layers are 75% Cu 25% Ni(same as a five cent coin aka nickel) bonded to an inner core of pure copper. I am not sure how much nickel it takes to make a metal white but look at 1857-1864 cents- they are 88% Cu 12% Ni and are significantly "whiter" than a regular bronze cent.
I found an interesting graph on Wikipedia regarding the color of gold and silver alloyed with copper, it should help shed a bit more light on the subject-

I found an interesting graph on Wikipedia regarding the color of gold and silver alloyed with copper, it should help shed a bit more light on the subject-




















