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Coin Store Business Models

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Pillar of the Community
CoinHunter53562's Avatar
United States
2049 Posts
 Posted 09/30/2011  12:15 pm  Show Profile   Bookmark this reply Add CoinHunter53562 to your friends list Get a Link to this Reply

Quote:
You must be doing it seriously wrong.


I do fixed price sales on there because I got tired of chasing down deadbeat buyers who would bid on auction style listings, and then not pay within the required timeframe or pay at all because they changed their mind. By the time you contact the 2nd bidder, they may have bought another item.

Here's an example of a recent item I sold. The sale price was $26.95, with shipping cost of $8.22.

Listing fee: $0.65 (2 pictures, no free listing fee with fixed priced sales)
Final value fee item: $2.96
Final value fee shipping: $0.91
Paypal fee: $1.32
Total fees: $5.84
Total amount collected from buyer: $35.17
*Fees were $5.84 out of $35.17, or 16.6%

What do you suggest I do differently?
Edited by CoinHunter53562
09/30/2011 12:18 pm
Bedrock of the Community
United States
20753 Posts
 Posted 09/30/2011  12:25 pm  Show Profile   Bookmark this reply Add just carl to your friends list Get a Link to this Reply
Many reasons for a coin store to keep on going has been noted here so far. Most that I know of also:
1. Sell miscellaneous coin related items such as plastic coin rolls, paper coin rolls, counting machines, Albums, Folders and on and on with lots of coin related items.
As an example go to the Whitman web site and request a catalog and see lots of items dealers can and do sell.
2. Not sure how it works but dealers get the items mentioned in 1. above for fantastic discounts. Example is a dealer at coin shows sells all versions of the Red Book for $11. He used to be $10 but just raised his prices.
3. Many, far from all, coin stores also sell other collectibles such as stamps, sporting cards, old baseballs signed by players of famous teams.
4. Almost all coin stores buy coins at an amazingly low price from unsuspecting people and sell at fantastic profits.
5. Some coin stores also sell used Albums and Folders that where taken in for the coins and now the Albums and Folders are pure profit.
6. In some instances the store is in a building owned by the people in the coin store so no rent. Electric, gas and water in those instances are part of the building's expenses.
7. Other things that may go on in a coin store in some areas are difficult to prove. For example a coin store I know, you need to press a button by the door to get in. Once inside someone comes out of a back room and does not appear to know or care about coins. I'm told if I wanted something to either say what it is or get out. I leave and he goes back to that secret room where only a fly may know what goes on. They normally have a sign on the door saying NOT OPEN. That sign is there about 90% of the time. Store has been there for many years too.
Pillar of the Community
CoinHunter53562's Avatar
United States
2049 Posts
 Posted 09/30/2011  12:29 pm  Show Profile   Bookmark this reply Add CoinHunter53562 to your friends list Get a Link to this Reply
To further clarify ebay fees, let's say I used an auction style listing for the same item and it ended at the same $26.95 price, with the same $8.22 shipping.

Listing fee: $0.00 (50 free listings per month, using a picture service like Photobucket which I dont use now)
Final value fee item: $2.43 (9%)
Final value fee shipping: $0.74 (9%)
Paypal fee: $1.32 (same as above)
Total fees: $4.49
Total amount collected from buyer: $35.17
*Fees were $4.49 out of $35.17, or 12.8%

To me, paying the extra percentage is worth it since I don't have to worry about buyers not paying. With the fixed auction listings I do, the buyer has to pay immediately in order to complete the purchase. Less hassles for me, and less to keep track of it. It's one and done so to speak. So doing it this way, which I have no plans on changing, the only thing I could do is eliminate the $0.15 charge for the 2nd picture. That still leaves over 16%.

Also, I have tried the store thing before, but after crunching some numbers, it didn't seem like much of a difference with the store fees figured in.
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CoinHunter53562's Avatar
United States
2049 Posts
 Posted 09/30/2011  12:39 pm  Show Profile   Bookmark this reply Add CoinHunter53562 to your friends list Get a Link to this Reply

Quote:
2. Not sure how it works but dealers get the items mentioned in 1. above for fantastic discounts.


Yep, I think we had a 40% discount off of the retail price if we wanted to buy these items for resale in the shop.


Quote:
4. Almost all coin stores buy coins at an amazingly low price from unsuspecting people and sell at fantastic profits.


Unfortunately this is true. I heard a story from one of our customers about another dealer who I wont mention. He brought the dealers some BU Washington silver quarters and was offered the normal 90% buy price. The guy replied to the dealer that since they were only worth the silver value, he would go back home, hammer the heck out of the coins, and bring them back for the same price. The dealer's reply was "no, no don't do that". That dealer lost a customer forever.


Quote:
5. Some coin stores also sell used Albums and Folders that where taken in for the coins and now the Albums and Folders are pure profit.


While true, this is a very very miniscule profit in the grand scheme of things. I would say less than 1/10th of 1 percent of the overall profit.


Quote:
6. In some instances the store is in a building owned by the people in the coin store so no rent. Electric, gas and water in those instances are part of the building's expenses.


True but the building still had to be paid for at one time in one way or another. So it may not be a recurring cost, but there was a large cost at one time to someone.


Quote:
7. Other things that may go on in a coin store in some areas are difficult to prove. For example a coin store I know, you need to press a button by the door to get in. Once inside someone comes out of a back room and does not appear to know or care about coins. I'm told if I wanted something to either say what it is or get out. I leave and he goes back to that secret room where only a fly may know what goes on. They normally have a sign on the door saying NOT OPEN. That sign is there about 90% of the time. Store has been there for many years too.


There is a shop like that here in Madison, but I noticed they are now leaving the door unlocked all the time. Before you had to be buzzed in. The store has a bank drive through set up inside the store with the bulletproof glass and such. The guys working there sit in that back office and do commodities trading all day long. They're actually really helfpul and both really nice guys. They really don't care what they sell in the shop because their money is made with the commodities brokering and trading. Kind of an interesting setup.


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TheForce's Avatar
United States
4868 Posts
 Posted 09/30/2011  12:54 pm  Show Profile   Bookmark this reply Add TheForce to your friends list Get a Link to this Reply
I just wanted to chime in on this. As for ebay, selling low cost items on there just doesn't leave you much after the fees. How far can you really pad the S&H fees to cover your ebay fees? And now that shipping is assesed with fees, the more you raise it, the higher your fee. But at least "fee avoidence" has been tamed. I have seen auctions for 99 cents with a shipping of lets say $25.
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timsumrall's Avatar
United States
1256 Posts
 Posted 09/30/2011  1:02 pm  Show Profile   Bookmark this reply Add timsumrall to your friends list Get a Link to this Reply
Ebay's final fee is currently at 9%. Pay Pal is at 2.9% plus $.30 per transaction.

There's a lot of talk about double dipping but was it double dipping before they bought Pay Pal? No. So it isn't now. It's 2 different services.

There's talk about a monopoly. Nope, there's Google Checkout and Amazon and they are doing well.

I don't care for them charging fees against shipping cost because that's not my money. That money belongs to the PO. If you compute this in on a $15 flat rate box the final percent is higher. I know why they did it but they could have done better. For example if I use flat rate, no charge. In fact if I pick shipping costs from a list, no charge. It's only when I stick some stupid amount on the sale trying to get out of fees does the charge kick in and then make it horrendous so as to discourage such practice.




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CoinHunter53562's Avatar
United States
2049 Posts
 Posted 09/30/2011  1:03 pm  Show Profile   Bookmark this reply Add CoinHunter53562 to your friends list Get a Link to this Reply

Quote:
I just wanted to chime in on this. As for ebay, selling low cost items on there just doesn't leave you much after the fees. How far can you really pad the S&H fees to cover your ebay fees? And now that shipping is assesed with fees, the more you raise it, the higher your fee. But at least "fee avoidence" has been tamed. I have seen auctions for 99 cents with a shipping of lets say $25.


This is 100% correct. The only way to make decent money there with lower cost items is to do a ton of volume. With S&H fees, if I overcharge by accident (shouldn't happen as it's automated) by anything more than $1.50, then I will refund the difference. I figure the $1.50 will cover my shipping materials, time, gas to take it to the post office, etc.

It's unfortunate that people were abusing the system and doing what you said. Honest sellers like myself are now taking it in the shorts because of these unscrupulous idiots who were being greedy. So not only did they lure more buyers in with the low item cost (sadly there are buyers out there who get sucked in by these gimmicks and don't look at the overall transaction cost) thus keeping honest sellers from potentially making sales, but now the honest sellers are getting charged for a portion of the shipping cost. Grrr...lol.
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timsumrall's Avatar
United States
1256 Posts
 Posted 09/30/2011  1:10 pm  Show Profile   Bookmark this reply Add timsumrall to your friends list Get a Link to this Reply
It's hard not to think about having a small shop but I don't have enough shirts to lose :)
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timsumrall's Avatar
United States
1256 Posts
 Posted 09/30/2011  1:17 pm  Show Profile   Bookmark this reply Add timsumrall to your friends list Get a Link to this Reply

Quote:
7. Other things that may go on in a coin store in some areas are difficult to prove. For example a coin store I know, you need to press a button by the door to get in. Once inside someone comes out of a back room and does not appear to know or care about coins. I'm told if I wanted something to either say what it is or get out. I leave and he goes back to that secret room where only a fly may know what goes on. They normally have a sign on the door saying NOT OPEN. That sign is there about 90% of the time. Store has been there for many years too.


There's one here not quite so secure but there's certainly a "back room". It's contents are in a Google Map comment I didn't inquire

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TheForce's Avatar
United States
4868 Posts
 Posted 09/30/2011  1:28 pm  Show Profile   Bookmark this reply Add TheForce to your friends list Get a Link to this Reply
I believe ebay only allows Paypal transactions. They want us to use "their" service exclusively on ebay. I have seen that your listing can be removed if mentioning other forms of payments such as a money order. But the silver lining in that is we have some level of protection of purchases on Paypal transactions.

Unfortunately I am not a volume seller so the fees bite a little more for me.
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nod2003's Avatar
United States
3294 Posts
 Posted 09/30/2011  1:35 pm  Show Profile   Bookmark this reply Add nod2003 to your friends list Get a Link to this Reply
I sold a few things on eby, but found it wasn't worth the hassle.
Valued Member
akane17's Avatar
United States
404 Posts
 Posted 09/30/2011  1:44 pm  Show Profile   Bookmark this reply Add akane17 to your friends list Get a Link to this Reply
ebay hijacks yet another thread!
I don't know if this point has really been touched yet...but...most coin shop owners didn't just wake up one day and say "I'm opening a coin shop today"
Most have spent quite a bit of time doing shows and working their way up, building a client base and a good size collection. Client list doesn't just include who you are selling to, but who you get good deals from.
It seems to me that most coin shops are just the next logical step for a dealer.
I understand this may not seem like a business model, but it's just the progression from collector to store owner/operator.
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Saruma's Avatar
United States
968 Posts
 Posted 09/30/2011  4:26 pm  Show Profile   Bookmark this reply Add Saruma to your friends list Get a Link to this Reply
Sorry if I caused the thread to derail, I was really just trying to say that assuming a small business owner is rich is usually a mistake.

That being said, I do appreciate the ebay discussion. I may create a separate thread soon since I have a few other questions before I start selling. The percentage discussion is useful because I was only calculating about 10% cut from ebay because I didn't understand Paypal charged its own set of fees separate from the ebay ones.

Right now I'm starting small and slow. I'm not intending to make my livelihood selling coins, I just want to make some money on the side through the hobby I enjoy. I'll probably start selling some low grade duplicate coins I have, as well as a bunch of foreign coins I've inherited but don't have interest in. I did take my first stab at buying a coin on ebay with the intent to flip it. I found an 1821 large cent in probably VG condition that was listed as an 1891 large cent under the Canadian coin listing! I got it for $5, almost certainly because it was so badly mislabeled, so I figure I can't get hurt too bad on this one and I may be able to sell it for $20 or so.
Bedrock of the Community
United States
20753 Posts
 Posted 09/30/2011  7:28 pm  Show Profile   Bookmark this reply Add just carl to your friends list Get a Link to this Reply

Quote:
There is a shop like that here in Madison, but I noticed they are now leaving the door unlocked all the time. Before you had to be buzzed in. The store has a bank drive through set up inside the store with the bulletproof glass and such. The guys working there sit in that back office and do commodities trading all day long. They're actually really helfpul and both really nice guys. They really don't care what they sell in the shop because their money is made with the commodities brokering and trading. Kind of an interesting setup.

Odd you should mention a place in Wisc. For many years going through a town there callec Abbotsford, there was a odd shapped restaurant in almost the middle of town. It was completely round and never, ever open. It was there for at least 20 years that I know of and never open. I asked local people and was told "What place is that?" "Never noticed"
Sorry to get this post distracted again. But things like those places make me wonder about a lot of coin or so called coin stores.
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