I went in on three rolls of cents on
ebay just for the heck of it. I realized that these were likely seeded rolls but I was really just curious how bad of deal it was. Every roll the seller was selling had something "exceptional" on the ends -- an indian head, obverse of a 1909
LWC, silver, etc. Most of the rolls were going for $45 - $60. I sniped probably 50 of his auctions to finally get my 3 rolls for about $35 each. These rolls had many older LWCs -- the higher production year teens and 20s. Each roll averaged 10
Indian Head cents. As far a grades there were quite a few common date AU LWCs, an AU stealie (which some people just love but whatever), an AU 1909 VDB, a number of VF-XF indian heads, and some 1950s LWCs which are AU+. In retrospect, it wasn't a complete rip off but it certainly wasn't a deal either. Had I paid the $45 - $60 that most of the rolls go for, I would have definitely felt ripped off.
In any case, it was an interesting $100 to spend, but not something I'm going to do again.
One of the seller's feedback narratives mentioned that opening the rolls felt like playing the lottery. I think that's what drives most buyers of these rolls. Every once in a while feedback gets left that some real gem was found. Even when buyers know the rolls are seeded, they see it as a lottery and hope they receive the roll seeded with the gem.