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Bedrock of the Community
 United States
12840 Posts |
I have already accepted that I am out of touch with millennials and am ok with that fact. I also realize that the Mint marketing crew is trying to make coin collecting cool again. OK with that fact as well (very much so, in fact). But... really, the "Mighty Minters"? Quote:
As we introduce each product, we will also introduce you to the Mighty Minters™. And they've trademarked them, of course. Because, who wouldn't immediately capitalize on such an obvious winner? Perhaps this campaign will resonate with today's youth, but I am skeptical, clearly. Sorry in advance for my negativity. Hope I'm wrong. Edited by CelticKnot
02/06/2019 02:35 am
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Moderator
 United States
34419 Posts |
"If you climb a good tree, you get a push."
-----Ghanaian proverb
"The danger we all now face is distinguishing between what is authentic and what is performed."
-----King Adz
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Bedrock of the Community
13014 Posts |
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I'm actually a little surprised that this subject hasn't hit our radar screens a little more considering that these press releases are a year old. That just means it failed to generate excitement and was likely a failure. |
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Pillar of the Community
United States
6514 Posts |
I think we might be skipping a generation or two of potential numismatists. The Mint sees that too. In my opinion anything that potentially draws kids towards our hobby is a positive. This is going to sound silly but imagine how many more of us there might be if one of the famous comic book heroes were a coin collector in his secret life.
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Pillar of the Community
United States
8938 Posts |
I'm not sure what generation I am, but if I wasn't already a collector Mighty Minters isn't really that attractive of a campaign
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Valued Member
United States
430 Posts |
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I have already accepted that I am out of touch with millennials and am ok with that fact. I don't think the intended audience is millennials, more likely the kids who are too young to realize they are just one-dimensional characters that could have used a little more focus group workshopping before the roll out. The anthropomorphic animals are derivative and and the cartoon children are not likely to inspire and excite the targeted audience. That being said, I am going to buy the rocket ship for my 4 and 2 year old boys because they love stuff like that. I don't think they'll even notice the mighty minters on the packaging. |
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Valued Member
United States
430 Posts |
 I've been on a lot of focus group panels, and if I was invited to a focus group on the mighty minters, this would be my initial input: 1. If you are trying to get kids to think coins are fun and cool, why do you make the fox look like a dweeb? 2. With the children, you can show diversity without including prejudicial touchstones like the Pocahontas braids, the powdered face and hair one step away from a geisha, and I lived in China for several years and not all boys there are tiny and wear bifocal glasses. I don't think kids who are of these races will look at these drawings and think, "wow, it's like me!" 3. The name Mighty Minters sounds like a single a minor league baseball team from the Scranton area. 4. The fact that the cardboard is peeling down on itself to conceal the characters from view is kind of the perfect analogy. |
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Pillar of the Community
United States
6514 Posts |
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Moderator
United States
188770 Posts |
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I have already accepted that I am out of touch with millennials and am ok with that fact. Quote:
I don't think the intended audience is millennials Yup. CK, you just need to accept that you are out of touch with the post-millennial generation (Generation Z) that the product actually targets.  |
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Pillar of the Community
United States
8938 Posts |
I'm gen Z and that don't appeal to me (I tried poetry and failed miserably)
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Bedrock of the Community
 United States
12840 Posts |
Quote:I have already accepted that I am out of touch with millennials and am ok with that fact. Quote:I don't think the intended audience is millennials Quote:
Yup.
CK, you just need to accept that you are out of touch with the post-millennial generation (Generation Z) that the product actually targets.
Ha! I was more thinking it was millennials that were the marketers behind the campaign, not the target audience... but now that I think about it more and consider your comments, it smacks more of...let's say, the elder crowd [unsuccessfully, IMHO] attempting to appeal to young folks. Quote:
3. The name Mighty Minters sounds like a single a minor league baseball team from the Scranton area. LOL Please don't get me wrong here... I do want the hobby to live on and would love for younger generations to get involved. I just think this attempt (from a for-profit organization, by the way) misses the mark very badly. |
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Moderator
United States
188770 Posts |
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Ha! I was more thinking it was millennials that were the marketers behind the campaign, not the target audience...  |
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Replies: 11 / Views: 2,505 |
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Posted 02/06/2019 05:18 am
