As a seller, getting a positive isn't quite as important as getting a return buyer. If you can make someone happy, they will come back. If there's an idiot buyer making your life miserable, you do NOT want them to come back.
ebay made feedback an integral part of the process but it's been flawed, so it doesn't live up to what it could be.
What they could do is make it known to always use the
ebay system to send mail back and forth. Then make those email conversations linkable from any negative or neutral feedback, plus the transaction paid details if via paypal since they own it. Sort of like an audit trail. I bet a lot of people would straighten up real quick.
The problem now is a buyer can leave really bad feedback while a seller can only leave a response to it without leaving anything on the buyer's feedback rating. If a potential buyer came along and wanted to research a transaction where the buyer left the following:
SELLER IS A CROOK! DON'T BUY FROM!
And the seller left:
No emails from buyer as to problem and never paid, what gives?
There's nothing in this feedback that actually tells anybody
anything. An audit trail would say (a) if the buyer really did pay (if done via paypal.. checks would be another matter entirely) and (b) if there was a conversation between the two.
(buyer) Hey I paid on xx/xx/xxxx where is my stuff?
(response from seller) Your item XXX was shipped on xx/xx/xxxx with USPS delivery confirmation delivered on xx/xx/xxxx.
(buyer) Who cares what USPS says, I am still leaving you a neg if you don't refund $xx.xx of what I paid you
or
(buyer) You better take xx.xx off the price/shipping or I'll leave you a neg
or
(buyer) Dear sir, I received the item on xx/xx/xxxx and it was broken (or not as stated, or whatever). I am returning this item to you tomorrow based on your 7 day return policy stated in the listing.
(response from seller) That auction was as-is, no returns. Do not return the item to us. You will not receive a refund.
(buyer) This item arrived totally different than what was stated in the listing.
(response from seller) Guess you're out of luck, mate. Have a nice day.
There would always be the beginning of a conversation to look at because in order to contact a buyer/seller, you have to use the
ebay system. After that, sometimes it goes to email, but at the least, the start of it would be there. It would be more than we have now.
Or, they could go the
Amazon route, where buyers don't get ANY feedback and feedback to sellers is entirely optional.
In a perfect world, sellers would make sure their buyers were happy (Before I quit
ebay in disgust, I bent over backward for my buyers when needed.. and when I've messed up, I was the first to admit it and make the buyer happy, and who cared about feedback!), and buyers would judge a seller based on actual true events (shipping time, receiving their item(s) in good order, etc.) and not try to be out to get one over on someone.
There are a lot of good people on
ebay.. finding them is part of the... fun?

This might be the longest post I've ever made here.. but
ebay really.... errr.. tans my hide.
/me shuts up now