This is what is called "coin alignment" and was the norm on all British coins and many other countries until the late 18th/early 19th century. "Medal alignment" where both sides are the same way up was gradually adopted over the years.
For British copper coins the change happened in the middle of George IV's reign - the first issue of farthings up to 1826 are coin aligned, but thereafter all medal aligned.
With the silver it is more complex - the first medal aligned shilling is 1787 but different coins changed back and forth on this until 1887. Most gold is coin aligned until 1887 as well.
In the "Coins of England" reference by Spink the alignment is identified by two arrows - both up is medal, one up one down is coin alignment. Worth checking as the fakers sometimes get it wrong for a specific coin, and that can be a giveaway. (EG there is an 1818 Halfcrown on the market with coin alignment, but it should be medal!)
I hope that helps.