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Final Sale Prices, Reasons....

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Rest in Peace
coinguybrian's Avatar
United States
5375 Posts
 Posted 09/15/2009  04:11 am Show Profile   Bookmark this topic Add coinguybrian to your friends list Get a Link to this Message Number of Subscribers
I have started to try to sell on ebay, and while I'm pretty experienced with buying, I'm not so much with selling.

What do you think determines final selling prices? In addition to the obvious:

Decent pictures
Decent description
Good return policy

etc.

Do you think there are other things? Do you think some of it is luck? My friend bought a lot of large cents from this one guy, and thought he did really well (I agreed, based on what I looked up in the auction archives and price guides even conservatively) so we thought we might try to sell them one by one. I was shocked when I saw some of the coins worth $40 or more finish for a paltry $15 or $20. What was more, the same bidder bid only $15 on said $40 coin, but also bid $15 on another coin I had listed that was worth only $18 or $20 at most. It doesn't really make sense.

I can also recall one instance where I sold a bent capped bust Half Dime in VF-30 (it wasn't that bad), expecting about $40. I got $80 for it somehow. Oh, and my NGC MS-62 1922 saint gaudens went for close to $1600! It wasn't even an exceptional coin, just average.

Same stuff happens with electronics. I get $100 for two gameboy SP's and a few games and accessories, when you can buy them brand new in game stores for $40 a piece (gameboy SP is a system about 5 years old, for those of you who didn't grow up with this stuff). Then I had a problem free creative zen music player, which we paid $200 for, sell for only $40.

I mean, I would like to try more selling on ebay since I've got a lot of coins (and plan to perhaps go to some estate sales and coin shows to expand my horizons), but I want to know what you guys think are the best ways to sell, and why the selling price can vary so much. I know that some of it is just 'dumb luck', but I have a feeling that I may be missing something else.

Anyway, thanks everyone.
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RFB's Avatar
United States
532 Posts
 Posted 09/15/2009  04:45 am  Show Profile   Bookmark this reply Add RFB to your friends list Get a Link to this Reply
Key word search targeting is absolutely crucial when selling on ebay. ebay will not pull up your auction into someones ques without it matching almost exactly upon what they might be searching.
For instance not just saying 14d in your title. Listing it as "1914d" "1914-d", "1914 D" One person might call it something while another might refer to it as something slightly different. Getting hung up on which is more accurate is only academic. BOTH people are willing buyers. Someone wants to call a Matron cent a large cent, while others reference it as a Matron Cent. Why lose out on a potential winning bidder that refers to it only as a "large cent". Trying to fit EVERYTHING into an auction so it is picked up by the filter is keyword spamming and makes the entire auction look pathetic. You cant possibly fit everything, but expanding to cover some of the more important bases does help.

Residual traffic towards your target audience is a numbers game. Your not trying to get every single person that views your auction to actually bid. You are trying to get volume of traffic into the auction. You can then perhaps get the target audience that might be looking under different sets of search criteria but would still be after the same widget.

Pictures and concise description are also very important. One paragraph should hit the bullets. No need for a life's history..

Those familiar with ebay know the ins and outs of the system and how to target what they are looking for.....but when you see your buyer with feedback scores of only say 10 or 15 being winning bidders, odds are they are not as savvy so lighting the way to your auctions does help.
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SeatedNut's Avatar
United States
2797 Posts
 Posted 09/15/2009  08:58 am  Show Profile   Bookmark this reply Add SeatedNut to your friends list Get a Link to this Reply
Shadow,

Welcome to the dark side!

RFB hit one of the many keys to success and I could write a book on the others, but let's just stick to the fundamental principles.
1. Have a good product to sell and represent it professionally and accurately
2. Hype is usually reserved for an inferior product
3. Pictures, pictures, pictures ... they should show both obverse and reverse and any special features of the coin and be of sufficient size and quality so the viewer sees exactly what you've got for sale. As a potential buyer, if I see inferior pics, I think the seller is trying to hide something
4. Payment methods and return policy ... all acceptable means of payment and at least a 7-day return privilege. Specify that buyers pay postage for returns, but cover that yourself if you make a mistake/critical ommission.
5. Professional lay-out of the auction page ... don't make it look like a full-time business venture, but do make it attractive and functional
6. Run your auction for at least 7 days and make sure it closes during prime time. The ebay clock is set for Pacific Time, so between 6:30~7:00pm ebay time on Sat/Sun/Wed/Thurs in that order of preference. Closing time is often overlooked by sellers and is a critical element to maximize the audience. Normal bidders will place their "high bids" during the auction, but you want to have as many snipers on the line at close as possible. If it's a 1933 St Gaudens, don't worry, list it to close at any time. [;)
7. Know what is selling now and prices realized. There are hot and cold coins. Do a search of recently completed auctions and assess the damage. Adjust your expectations accordingly.
8. Check for questions a couple of times a day and answer them quickly and courteously
9. Offer free shipping ... ship first-class in a bubble mailer and the cost per shipment will be around $2.25 (with delivery confirmation)
10. Network ... let the folks here and on other forums know what you've got running.

After the hammer falls ...
1. Ship the item the next day (unless Sunday or Holiday)
2. Email the buyer that it's shipped and encourage them to contact you if there are any issues (it beats the heck out of using the ebay dispute system)
3. Leave + feedback for the buyer when funds are received. With the new system, you can't leave neg feedback, so why wait.
4. Ship in bubble mailers or box with bubble wrap, not a #2 envelope. You would think this would go without saying, but ...

Good Luck!
Rest in Peace
coinguybrian's Avatar
United States
5375 Posts
 Posted 09/15/2009  2:20 pm  Show Profile   Bookmark this reply Add coinguybrian to your friends list Get a Link to this Reply
Thank you for your replies, guys. I clearly have a lot to learn, and have implemented some of what seatednut has suggested already, but I did NOT think of the 'keywords' thing and definitely will work on that.
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artdio's Avatar
1844 Posts
 Posted 09/15/2009  3:20 pm  Show Profile   Bookmark this reply Add artdio to your friends list Get a Link to this Reply
Hi Shadow , welcome to the forum.. Well theres not much more to say , both replies hit the nail head on... I've been a seller and buyer on ebay for 6 yrs and I can tell you I am still amazed at some of the final prices.... I have tried many a ways to have the perfect listing only to see a bad one with a low value coin getting much more..So its mostly trial and error..............

But what I have found and both replies seem to say the same.... Keep it short, no hype, LARGE clear pics are the number one thing...You can offer opinion on grades but I have found that its better to let each and every bidder decide on their own..This too will decide your final hammer price... You see if you call it EF many bidders will only bid according to that value in the book... So what if 2 or 3 bidders feel its an AU55 ..They might bid but because you assigned a lower gr they might not....
So now I only list very short and precise listings .To the point. and always #1 are the lrg clear pics, and return option.... Hope this helps a bit more.....ps Good luck on ebay
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Peter THOMAS's Avatar
Australia
2830 Posts
 Posted 09/15/2009  4:43 pm  Show Profile   Bookmark this reply Add Peter THOMAS to your friends list Get a Link to this Reply
G'day, think carefully about your heading. Include words that might be searched. I wanted to buy a watch on ebay. I wanted a particular colour. Most sellers don't include the colour in the searchable text, because they think the pictures will tell the story: but if you search "red watch" on ebay, you don't get all the red watches - you only get the watches with word "red" in the text.

Banknotes are an interesting area. A lot of us collect by theme. I collect notes with the portrait of a particular lady. She has appeared on over 800 notes, from 40 or so countries, since 1935. Very few dealers mention her name in their listings. All I can do is search by country-name: very time-consuming. A few dealers do put her name in the header - mind you, I still have to search under five variations of her name (QE, QE2, QE11, QEii, and Queen). I see some dealers list all the design elements on each note (elephant, fish, palm tree, etc etc): great for theme collectors.

The basic premise of ebay is: international marketplace > many buyers > many bids > high price.
A lot of Seppos won't deal outside "Con48". I routinely see these items go for less than half of what I would bid. If the auction were opened up to the 5.7 billion people outside Con48, it may be that some of them would bid more than I.
ebay is a worldwide marketplace: be ready for it.

Peter in Oz
Edited by Peter THOMAS
09/15/2009 4:47 pm
Bedrock of the Community
United States
10284 Posts
 Posted 09/15/2009  4:55 pm  Show Profile   Bookmark this reply Add TNG to your friends list Get a Link to this Reply
When I sold anything on ebay, and I've sold a lot of different things. Pictures were hosted and large and clear.
My description pointed out everything and I included all the keywords in the description.
The title should have the most logical search words that you can fit.
Upper Class Titles always SEEM TO STAND OUT.
Gallery image is a must. I rarely look at auctions without one. Have your listing end at a peak viewing time.
I always liked Monday nights between 10 PM and 11 PM Eastern Time. 7 Days 5 Days no big difference.
Heck I don't think people even want to wait 7 days anymore.
In California it is three hours earlier. Seems to cover prime time across the country.
Ship other things along free with a reasonable shipping charge or free shipping ( especially a light coin ) Buy insurance to protect yourself, buy tracking to avoid those dishonest people who get the coin and claim they didn't or you'll lose twice.
Valued Member
Brannenworks's Avatar
United States
106 Posts
 Posted 09/16/2009  03:42 am  Show Profile   Bookmark this reply Add Brannenworks to your friends list Get a Link to this Reply
I think it's best to start an auction at a price that you will accept for your item, and not use the "reserve" feature. However, mostly I've sold heavy industrial equipment, not coins.
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tights24's Avatar
United States
2254 Posts
 Posted 09/16/2009  07:12 am  Show Profile   Bookmark this reply Add tights24 to your friends list Get a Link to this Reply

Quote:
I think it's best to start an auction at a price that you will accept for your item, and not use the "reserve" feature.


I agree with the "no reserve" portion of this statement, but not the beginning. Start your auction at a very low amount, around $.99. Bids get bids, it's as simple as that. If you have a $100 coin and start the pricing at that, chances are it won't sell, or if it does, it will sell for $100 with 1 bid. If you start it at $.99, and it is truly a $100 coin, someone will place an early bid. It will usually steamroll from there. It's risky, and I understand that, and a lot of times things go up in price in the last few minutes, but I think in the long run it's the way to go.

As for your auction itself, if there's any takeaway from the above suggestions, it should be your title. This is the key ingredient to any auction merely because of the amount of items on ebay. I would guess that 95% of buyers find their items by searching. I will give you an example of what I'm talking about, and you can also visit our Mom and Dads ebay store at bobby131313 to understand fully.

Let's say you have a 1945 quarter for sale. I forget how many characters you have for a title, but I think it's something like 45. which of these will get the most hits when searching:

1945 Quarter in great shape (27 characters) or

1945 Washington quarter US Coin Silver old (42 characters)

Having said that, to me the second most important thing is clear, large pictures. This serves two purposes. It allows the buyer to see what they are getting, and it avoids a "switcheroo" by the buyer once the coin is received.

Feel free to post a link to your auctions and I'm sure you will get some consrtuctive criticism.
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SeatedNut's Avatar
United States
2797 Posts
 Posted 09/16/2009  08:11 am  Show Profile   Bookmark this reply Add SeatedNut to your friends list Get a Link to this Reply
A lively discussion with great suggestions ...

I also agree on the .99 starting price. If the coins offered are silver/gold you can almost be assured of getting melt value, and most times much more. I haven't bought a non-silver/gold coin there in so long I can't comment on closing prices for these.

I did forget to remind you to check the calendar/TV listings to insure a large event isn't scheduled during your closing time. I discovered this last year on Super Bowl Sunday. Live and learn!

Why don't you offer up a coin here as a test (include pictures and pertinent information) and let us build you the "perfect auction"? Sound like fun.
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QuickSilver's Avatar
United Kingdom
1077 Posts
 Posted 09/23/2009  6:04 pm  Show Profile   Bookmark this reply Add QuickSilver to your friends list Get a Link to this Reply
I would second a lot of these points.

When selling something as easily shippable as coins, given their size and weight, don't neglect the World market. that is the real beauty of ebay, the large audience.

And make sure you include shipping prices for the whole world also. This makes a big difference.

The number of times I have to ask foreign sellers "How much to the UK?" and sometimes I don't have time to get a response before the auction ends, so I don't bid.
Edited by QuickSilver
09/23/2009 6:05 pm
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rockdude's Avatar
United States
1807 Posts
 Posted 09/27/2009  2:03 pm  Show Profile   Bookmark this reply Add rockdude to your friends list Get a Link to this Reply

Quote:
When selling something as easily shippable as coins, given their size and weight, don't neglect the World market. that is the real beauty of ebay, the large audience.

And when setting your shipping price make it reasonable. I've been turned off by listings that have a $20.00 coin and have a $10.00 shipping charge, especially when it's in the U.S. where you can mail it first class mail at less then $2.00. Just my opinion
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