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New Silver Eagle SF Mint Two-Coin Set

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CelticKnot's Avatar
United States
12840 Posts
 Posted 06/01/2012  04:12 am  Show Profile   Bookmark this reply Add CelticKnot to your friends list Get a Link to this Reply
Apologies in advance; I'm quoting myself from another thread from the same forum here, because I think the audience is deeper in this thread and I think the topic is worth discussion. Also because I'm genuinely angered about the pricing. I know the Mint has a somewhat captive audience with collectors, but this feels predatory. I've read that they're losing money by minting billions of cents and nickels this year but if this is how they intend to bridge the gap, it's folly (ok, no proof there, just complaining).

I somewhat get it though...yeah, yeah, "market dictates", "fools buy what fools will buy", "got you buy the short ones", etc. I.e, "you will pay us as much as we wish to charge for the privilege of owning this reverse proof that may or may not be scarce...oh and a nicely lacquered box"... but I still don't like it. Did they buy a giant pile of silver at last year's prices and are trying to break even?

*sigh*


Quote:

$150. Wow. That's appalling, considering that silver was around $45 when the U.S. Mint released the 5-coin 25th ASE set at $300. Ag was ridiculously inflated at $45, but still.

I'll be waiting on this one to see what the sales are going into the last week of offering. Of course that's when everyone will jump on this if sales are low by then. This stinks. I'm not a fan of this type of mint-to-demand BS at all. I would have jumped at $150 for a 100k mintage but this is asinine.

It's possible that we'll see the Mint web site go down at the end of the ordering window due to ordering frenzy. Exactly opposite of the previous ASE set.


Guess they're more concerned about the big buyers than the small ones. I don't think the major coin channels will touch this one. How much will this set go for on QVC? $1000?

/rant
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Foxwoods Man's Avatar
United States
4901 Posts
 Posted 06/01/2012  08:06 am  Show Profile   Bookmark this reply Add Foxwoods Man to your friends list Get a Link to this Reply
So the Mint listens to all that whined about the limited mintage 25th set and put this one at "mintage to demand" to appease that group....and then hit it with a onerous price tag just because they can...

I guess both sides are happy now...order away!!.

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Bizybackson's Avatar
United States
1817 Posts
 Posted 06/01/2012  08:25 am  Show Profile   Bookmark this reply Add Bizybackson to your friends list Get a Link to this Reply
It's swinging from one extreme to another, last year the Mint missed the gravy train and watched from the sidelines as flippers made 2x to 5x the original cost of the A25, to cash cow on the EG1 set.  The marketing and forecast gurus must have been ticked at missing out on their cut of the "profits." 

No one has really mentioned the Mint's shortfall from seignoirage, one easy way is by gouging their customer base with "special" sets. The shortfall is from the President dollars, only 1/5th of last years massive mintage, as well losing more money on the cents and nickels than ever before. The Mint is in a classic no-win situation, everything they make or do not make is mandated by Congress, however, the costs of doing business are their responsibility, which will always anger some part of collecting community. I really hope the powers that be at the Mint read some of these comments, but the way it looks is case of stealing from Paul to pay Peter. Not an enviable spot to be in. 
Edited by Bizybackson
06/01/2012 08:36 am
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oih82w8's Avatar
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7840 Posts
 Posted 06/01/2012  08:44 am  Show Profile   Bookmark this reply Add oih82w8 to your friends list Get a Link to this Reply
I agree with sitting on the sidelines until the last day of sales to determine whether or not to subscribe to the mint' "price gouging".

It's ridiculous that silver has gone down at least $10 per ounce but the price per coin has gone up approx. $15 each ($299.95 for the 2011 FIVE coin set versus $159.99 for the 2012 TWO coin set).

This raise in pricing may be the beginnings of a new "low mintage" set if the general public decides to put their money elsewhere.
Edited by oih82w8
06/01/2012 08:50 am
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CelticKnot's Avatar
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 Posted 06/01/2012  11:19 am  Show Profile   Bookmark this reply Add CelticKnot to your friends list Get a Link to this Reply

Quote:
No one has really mentioned the Mint's shortfall from seigniorage...


I was hinting at that last night in my rant when I mentioned the billions of cents and nickels US Mint is producing this year. I didn't mention the corresponding lack of dollar coins and quarters produced, which is where they make their seigniorage.

And I agree - it sounds like the Mint is trying to make up for the shortfall of funds by minting to demand. Seems more likely to me, especially when you couple it with the circulation S quarters that are being minted to demand, than making up for the 25th ASE debacle.
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clairhardesty's Avatar
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1027 Posts
 Posted 06/01/2012  12:09 pm  Show Profile   Bookmark this reply Add clairhardesty to your friends list Get a Link to this Reply
I think the $150 price is right in line with the 25th anniversary set. Remember, the 25th set had two coins minted on highly polished blanks, two on burnished blanks, and one on an untreated blank. Both of these coins are minted using the more expensive highly polished blanks and one is a reverse proof, which is more expensive to produce because the initial die cost is higher and die lifetime is probably shorter. Based on the 2006 set price, the reverse proof probably has about a $20 kicker over the normal proof. That set, in nothing so special plastic packaging, cost $100. The 2006 proof sold for $28 and the uncirculated coin was $20, leaving $54 for the RP and packaging. Back when silver was only $6 we were paying $24 for normal proof SAEs. Common date proof SAEs are retailing for $65 to $80 today and the 2006 set, which was essentially minted to demand (available for far more than four weeks) is retailing for $400 or more thanks to renewed demand caused by interest in the 2011 set. While I don't see this set increasing in value anywhere near the 2006 or 2011 benchmarks, I think that $150 will come to be viewed as a reasonable starting price. We haven't seen a proof SAE out of SF since 1992 and this is the first reverse proof minted there so I think that these coins will always be special, even if they are not truly unique.
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akane17's Avatar
United States
404 Posts
 Posted 06/01/2012  12:11 pm  Show Profile   Bookmark this reply Add akane17 to your friends list Get a Link to this Reply
Everyone wants what they can't have (furby's, beanie babies, elmo, hess trucks, PT Cruisers...). Once they become abudantly available, no one wants them.

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Earle42's Avatar
United States
10038 Posts
 Posted 06/01/2012  2:07 pm  Show Profile   Bookmark this reply Add Earle42 to your friends list Get a Link to this Reply

Quote:
No one has really mentioned the Mint's shortfall from seignoirage, one easy way is by gouging their customer base with "special" sets. The shortfall is from the President dollars, only 1/5th of last years massive mintage, as well losing more money on the cents and nickels than ever before.


Yes, they have lost on the dollars - this was a big money maker for them.

I have no doubts that for producing the 2012 ASE set, the mint took into account all the math needed for maximization of profit while minimizing effort. It is a shame.

Before greed became the US business mindset, the answer to making up on losses - tried, true, and proven in the Golden Age of America - was to market a good product at a lower cost. People flock to buy what they perceive as low priced, good deals. Notice how everything is on "SALE!" today - even though most is junk? Volume sales will maximize profits, require more work, make more jobs, and everything is better for everyone.

Oops - what about large volume production/sales killing off the investor value of the 2012 set? Selling this set at a realistic price would bring increase in the mintages, and therefore the coins would not be a good investment to collectors.

... but doesn't minting to demand (for only 1 month - sales are going fast - dial that 1 800 number now before you get left out!) means the investment value might be shot anyway?





How much squash could a Sasquatch squash if a Sasquatch would squash squash?
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basebal21's Avatar
13014 Posts
 Posted 06/01/2012  4:30 pm  Show Profile   Bookmark this reply Add basebal21 to your friends list Get a Link to this Reply

Quote:
Selling this set at a realistic price would bring increase in the mintages, and therefore the coins would not be a good investment to collectors.

... but doesn't minting to demand (for only 1 month - sales are going fast - dial that 1 800 number now before you get left out!) means the investment value might be shot anyway?


Thats the issue everyone is struggling to figure out and really one time will tell which way it will go.

This set could bomb horribly because of the price and the mint to demand and end up being a low mintage and great investment, or it could end up with a real high mintage and not worth anything extra if it even holds its price.

There really is just no way to tell with this mint to demand garbage. Even if the mintage is real low the final day everyone could see that and stock up and end up with a huge number from massive final day sales.
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Foxwoods Man's Avatar
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4901 Posts
 Posted 06/01/2012  4:35 pm  Show Profile   Bookmark this reply Add Foxwoods Man to your friends list Get a Link to this Reply

Quote:
There really is just no way to tell with this mint to demand garbage. Even if the mintage is real low the final day everyone could see that and stock up and end up with a huge number from massive final day sales.


Exactly...
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Earle42's Avatar
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10038 Posts
 Posted 06/01/2012  4:39 pm  Show Profile   Bookmark this reply Add Earle42 to your friends list Get a Link to this Reply
I believe they see it as a win-win situation for themselves no matter what happens - which probably also contributed to their idea of price gouging.
How much squash could a Sasquatch squash if a Sasquatch would squash squash?
Download and read: Grading the graders
Costly TPG ineptitude and No FG Kennedy halves
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Merc Man's Avatar
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561 Posts
 Posted 06/01/2012  5:23 pm  Show Profile   Bookmark this reply Add Merc Man to your friends list Get a Link to this Reply
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clairhardesty's Avatar
United States
1027 Posts
 Posted 06/02/2012  12:15 pm  Show Profile   Bookmark this reply Add clairhardesty to your friends list Get a Link to this Reply
Mint to demand might be the best thing that could happen. It could keep the non-coin speculators out of the game entirely, which judging by other products 9especially the 2006 & 2011 sets) would mean that probably around 200,000 sets will sell (and I think this is a high estimate). I think that a rock bottom price for this set, based on $28 silver and 2006 and before mint markups (and $10 for fancy packaging) would be about $125. In that light, the $150 price may serve to eliminate those who insist that these coins are nothing more than fancy bullion (which they are not). I think that in today's world, once the silver spot falls below about $32, it is no longer a factor in the pricing of proof and uncirculated coins. I think that is what has happened with this set, the 2012 proof SAE, and the latest AtB-P coins. Those who want to buy silver coins for a few dollars over spot need to buy bullion coins, minted on unaltered planchets, using high speed presses (that last year struck over 100,000 coins per day), at low forces designed to maximize die lifetimes. The mint sells those coins to the APs at $2 over spot and retailers typically add another $2 or so for small volume buyers. This set, like the 2011 one, contains two unique coins, which history shows end up going for around $300 each, and represent the bulk of set value. As long as the final mintage stays under about 300,000 that model should hold fairly well (250,000 2006 sets were sold). Even if the long term value of the coins falls to $200, or even $150, this set will be a great value. I think the best way for real collectors to minimize buying by speculators is to buy early so that the number sold will be high enough before the last few days to keep the non-coin types from jumping in. Hopefully, those speculators won't take the risk if 200,000 or so sets have sold before the last day but is collectors hold back and only 50,000 sets are on the books, the flippers are likely to jump in in droves, possibly crashing the value. Decide how many sets you really want and order them early. I will probably order my usual five, one for each member of my immediate family (wife, kids, and me).
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Bizybackson's Avatar
United States
1817 Posts
 Posted 06/02/2012  1:23 pm  Show Profile   Bookmark this reply Add Bizybackson to your friends list Get a Link to this Reply
$150 will be the minimum baseline for this set, I can't imagine this set to dip below issue price, as the coins themselves are unusual. Even the 2011-W ASE proof sells for more than issue price, typically trending between $70-$80 per coin on what is a generous mintage of 850,000 coins.

Clair: 250,000 sets was what was sold in under 2 weeks at $99 a pop back in 2006. That was all they made. With a 4-week preorder window, I suggest 200K will be sold in the first 3 weeks, another 250K-300K will come in at the end. I really doubt that 750-800K sets could be ordered, a segment of the collectors would find it cost prohibitive, regardless of how attractive the offering is, and the flippers and dealers won't come in until the end. Mint to demand is good for collectors, those that just want a set or two to have, less so for the large volume buyers.
Edited by Bizybackson
06/02/2012 1:25 pm
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clairhardesty's Avatar
United States
1027 Posts
 Posted 06/02/2012  7:08 pm  Show Profile   Bookmark this reply Add clairhardesty to your friends list Get a Link to this Reply
The 2006 sets were on sale for way more than two weeks. I bought mine on August 31, 2006 (which I think is the day they went on sale) and they were still on sale when it shipped on October 30. If I remember right, they were on sale into December (but my memory isn't what it used to be) which would mean 12+ weeks. And just to be accurate, the 2006 set sold for $100 even.
Edited by clairhardesty
06/02/2012 7:10 pm
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