Quote:
A few reasons why they would lure people into enrollments with free shipping:
1. Forecast product sales/performance better
2. Some people will forget they have a subscription until it shows up in the mail, then forget again until the next time, etc. And a lot of those people won't bother to return the item or cancel their subscription.
3. Eventually they will drop the free shipping promotion and will thus likely make money on all the individual shipping charges on each enrollment.
On another thread I posted I was pleased to see the mint moving in a better direction for a change. Now I am becoming suspicious b/c a week or so after the email announcing the free shipping for subscribers, I saw online where the mint is going to raise the price for producing these ASEs next year.
I make a prediction and hope my cynical attitude towards the mint, from previous experiences with them, is proven wrong:
Offer free shipping, get more subscribers, raise the cost, after a year or so re-install shipping fees. Increased profits from subscription base being larger and people forgetting to cancel.
I hope I get to eat crow on this one. Buffalo wing sauce makes it go down better.
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